Kolz Blog

The Long Tail by the editor in chief of Wired magazine, Chris Anderson, is a gem! Anderson highlights the impact of the digital age on creating, selling, and distributing products. His observations and research are presented clearly so that I found myself saying, "We'll that's obvious once you put it that way! Thank you, Mr. Anderson!" The key premise in the Long Tail is that the digital age is moving the world from a big hit society to a multiple hit one. In other words, more selection for more people with more access. The Long Tail is literally the area in a demand curve that is beyond the head. In Mr. Anderson's illustration, it's the yellow part of this curve: Anderson supports his assertions with an abundance of stories from familiar companies including Google, Rhapsody, and Lego. When he makes his points and links them to these recognizable enterprises they are driven home. The bottom line to me: choice and opportunity abound beyond any time in history. People who will find this book interesting include: marketers, consumers, bloggers, internet marketers, business leaders and manager, those interested in economics and generally curious readers.