Kolz Blog

Journalist Penelope Trunk has a few good tips for people looking to get their ideas, quotes or blog mentioned in newspapers and magazines. This one applies to tipsters who want us to mention them here on Lifehacker, too (hint, hint):

Bloggers get popular by infusing their personality into their information, but the mainstream media doesn't care about your personality as much as your ideas. [...] If you want to get into the majority of articles, you need to pitch yourself as an expert on an idea. The blog is secondary -it's like an author's book. The book or blog is not the news, the ideas are.

Great advice for anyone - especially freelancers and chronic job-seekers - to get themselves recognized as an expert on a subject by traditional press. — Gina Trapani